Next Mass Media - Are You Ready for the Revolution?
Augmented Reality Is the Next Mass Media - Are You Ready for the
Revolution?
By Sowmiya L | Submitted On August 07, 2018
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AR is essentially superimposing virtual elements into the viewer's
physical environment. Mass adoption of AR is slow but it is
certain. The reason for this is the technology is still very new
and will take considerable time to get internalized with the
general public. The price reduction of AR devices will obviously be
a major factor to it as with all other tech devices. Although some
high-end smartphones do have AR features aescada
they don't have the
capability to use AR in a full-fledged manner. Snapchat, Facebook,
and Instagram have made the optimum use of a camera in your
smartphones for AR. The selfie game was very popular because of the
face filters of the Snapchat in 2015. The AR app Camera Effects by
Facebook also was much appreciated in 2017.
Owing to companies like Facebook, Apple and Google there has been
development and launches in the AR platform. Given that they have a
huge user base they will naturally deploy their out-of-the-box AR
applications to them. AR kit from Apple, Lens Studio from Snapchat
and ARCore from Google has allowed the developers to come up with
efficient and engaging AR apps and related features. In the future,
there will be many AR features apart from the current virtual tape
measures and photo-altering filters. In neurosurgeries, it has
particularly strong application prospects.
2D content may have bored the hell out of everyone. AR gives
superior UX than the current experience of 2D with its vivid 3D
experience. The proof is evident from 75,00,00,000 downloads of
Pokemon Go game. 1,60,00,000 daily views of Snapchat's selfie
lenses can also be said as another mass adoption of AR. The biggest
adoption of AR will be in the field สล็อตที่นิยมที่สุด of E-commerce where static
display boards can be enhanced with vivid UX. Ikea is a famous
furniture brand and it released an AR app. Users could go through
the app and view how the virtual furniture of their choice would
fit into their living rooms. That is just one of the many cases.
Conclusion
The tech newsletters and magazines abound with the trends in the VR
industry and AR is relatively less popular. But in fact, AR is the
one that will have a bigger share among VR/AR technologies. As said
in the beginning out of the total $108 billion AR/VR market that
will be in 2020 the share of AR is around $83 billion. This in
itself says about the potential of AR technology. The global
expenditure on AR/VR technologies in 2018 is projected to be around
$17.8 billion. This shows the huge market opportunity for such NGUI
technologies.
By Sowmiyaคาสิโนออนไลน์
Juego Studio is a pioneer in AR technology having built numerous
solutions in them for various clients. One only needs to get in
touch with us with their ideas and we'll take care of the rest.
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